Casaviva – July 2012 / India
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Overview: "Design. Style. Trends. Luxury. Casaviva is where it all comes together. Reaching a target audience of sophisticated, discerning and well-heeled women in the age group of 24-44 years, Casaviva – Italy’s highest selling interiors and lifestyle magazine – will target a new genre in India, that of 360-degree living. Because, we believe, luxury is not about how you spend – it’s about the way you live. So whether it’s home couture or collectibles, furniture or gadgets, travel or wellness, fashion or beauty, art or entertaining, Casa Viva is your definitive guide to a stylish life.
Owned by the Mondadori Group, the largest consumer magazine publisher in Italy,Casa Viva enjoys an average circulation of 2,36,341 copies and a total readership of 10,20,000. For more than 35 years, this distinctive magazine has captivated ultra-affluent readers, its unique formula setting our private spaces in the context of the larger world we live in – how we dress, socialize, eat, drink, shop or travel – because a home is defined by all our sensibilities. In India, Casaviva is published in partnership with Media Transasia, whose portfolio includes market leaders like Travel & Leisure. This is the seventh international edition of Casaviva.
Casaviva focuses on the home as the ultimate status symbol, providing inspirational ideas and cutting-edge concepts from the design capitals of the world. Top-notch writers and photographers cover subjects of design importance, from antiques and collectibles to product design, architecture, entertaining, gardens, fashion, beauty, cuisine, cocktails, accessories, technology and all things luxury in a global perspective for its readers.
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