Download Can’t Buy Me Like by Bob Garfield et al (.ePUB)

Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results by Bob Garfield, Doug Levy
Requirements: .ePUB Reader | 1.7 MB
Overview: Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can’t buy you love. But in today’s world, where people have become desensi­tized-even disillusioned-by ad campaigns and marketing slogans, that maxim needs an update: Money can’t even buy you like.
Genre: Non Fiction Business

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