Cage Kings: How an Unlikely Group of Moguls, Champions & Hustlers Transformed the UFC into a $10 Billion Industry by Michael Thomsen
Requirements: .ePUB reader, 3 MB
Overview: A cultural and business history of the UFC, tracing the unlikely rise of mixed martial arts from what was derided in the ‘90s as “human cockfighting”—more violence than sport—to a global pop culture phenomenon.
Senator John McCain once decried mixed martial arts as “human cockfighting,” while the New York Times despaired that the sport offered a “pay-per-view prism” onto the decline of western civilization. But the violent spectacle of cage fighting no longer feels nearly as scandalous as it did when the sport debuted in 1993. Today, it’s spoken of reverentially as a kind of “human chess” played out in real-time between two bodies and the UFC is one of the most valuable franchises in the world, worth more than any team in the NFL, NBA, or MLB and equal to what Disney paid to acquire Marvel Comics. Once banned in thirty-six states and hovering on the edge of bankruptcy, the UFC has evolved into a $10 billion industry. How did cage fighting go so mainstream?
Genre: Non-Fiction > General
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