Busting Silos: How Snowflake Unites Sales and Marketing to Win it Best Customers by Hillary Carpio, Travis Henry
Requirements: .ePUB reader, 3 MB
Overview: Unify your teams and go to market like the best in the business
Hillary Carpio and Travis Henry of Snowflake helped scale the go to market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both into integrated, account-based, cross-functional teams that targeted and closed business at historic rates—what they call “one-team GTM.”
In Busting Silos: The One-Team Framework for Executing ABM at Startup Speed and Enterprise Scale, Carpio and Henry map out how you can do the same at scale.
Genre: Non-Fiction > General
Download Instructions:
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