Download Business Without Borders by Donald A. DePalma (.PDF)

Business Without Borders: A Strategic Guide to Global Marketing by Donald A. DePalma
Requirements: pdf reader, 2.68 mb
Overview: Features examples of global initiatives by well-known companies such as AOL, Bertelsmann, Coca-Cola, and United Airlines.

Written by two leading consultants with an in-the-field perspective. Explains how to utilize technology to globalize a business.
Genre: Marketing & Sales > Marketing

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