Business in a Virtual World by Fiona Czerniawska, Gavin Potter
Requirements: .PDF reader, 6.8 Mb
Overview: Every organization consists of two parts: the physical and the virtual. Traditionally, it has been a company’s physical assets that determined its success. In the future, it will be its virtual assets—knowledge. Business in a Virtual World explains the new economic laws that apply to this scenario, describes how leading-edge companies are exploiting the opportunities offered, and provides the reader with a practical tool kit to ensure survival and success in this new world.
Genre: Non-Fiction > General
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