The Brutal Truth About Asian Branding: And How to Break the Vicious Cycle by Joseph Baladi
Requirements: PDF Reader, Size: 2 Mb
Overview: This is one of the most thoughtful books on branding I’ve come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the "why" rather than just "how" of branding. The reference to brutal truth as the truth which will set us free to examine ourselves without self-illusions is liberating. The notion that Asia has many good, but no great brands, is also not a put-down but a clarion call for Asian CEOs to rise to the challenge and create lasting, meaningful, committed brands. Ho Kwon Ping Chairman/CEO, Banyan Tree and Board of Trustees, SMU 2010 recipient of the "Lifetime Achievement Award" by the American Creativity Association
A cold shower to wake people up. Joe Baladi’s Brand Blueprint is a great tool for anyone involved in Sovereign Relationship Marketing or brand building anywhere. Timothy Love Vice Chairman Chief Executive Officer, Omnicom APIMA
Genre: Non-Fiction: General
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