Branding that Means Business: Economist Edge: books that give you the edge (Economist Edge) by Matt Johnson, Tessa Misiaszek
Requirements: .ePUB, .PDF reader, 1.5 MB
Overview: ‘The most insightful book on branding of the last 20 years’ Rory Sutherland, Vice Chairman of Ogilvy
Now, more than ever, your brand is either loved – or it’s noise.
In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can’t live without?
To rise to this challenge, brands must shape not just what consumers buy, but how they act, feel and connect. This requires a new perspective, one that goes beyond business and into the fundamentals of human behaviour.
Branding that Means Business combines the latest business thinking with psychology, sociology, and anthropology to show that a brand can’t serve a business unless it connects with people.
Genre: Non-Fiction > Educational
Download Instructions:
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