Download Brand Seduction by Daryl Weber (.ePUB)

Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands by Daryl Weber
Requirements: .ePUB reader, 492 kb
Overview: For many marketing professionals, “science” is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people’s minds, make them feel a certain way, and, ultimately, get them to act.
Genre: Non-Fiction > General

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