Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality by Margie Agin
Requirements: .ePUB reader, 480 KB
Overview: Learn how to build a powerful brand personality that draws customers to your company and leaves your competitors in the dust.
Packed with case studies, first-person interviews with top marketers, and hands-on activities, Brand Breakthrough will inspire and empower you to navigate your company’s brand journey. It includes lessons learned the hard way and “gotchas” to avoid.
Inside, you’ll find a step-by-step framework to:
Define a brand personality that matches your company’s unique culture
Articulate how you help customers succeed in ways competitors can’t
Convey your brand personality in content, campaigns and conversations
Build consensus and excitement for a brand launch
Measure the impact of brand personality on your business goals
Brand Breakthrough is a book for business leaders, marketers, salespeople, PR folks, content strategists, copywriters, and anyone who wants to leverage the power of brand to grow a company.
Genre: Non-Fiction > General
Download Instructions:
https://ouo.io/ivfinaQ
Mirror:
https://ouo.io/VP4MYW
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