Download Boo Hoo by Ernst Malmsten et al (.ePUB)

Boo Hoo by Ernst Malmsten, Erik Portanger, Charles Drazin
Requirements: ePUB Reader, 435KB | Retail
Overview: This is the story of how an international model and a former poetry critic from Sweden dreamed up the most ambitious and glamorous internet start–up ever attempted; how they convinced the world’s biggest fashion houses and Wall Street investment banks to invest $135 million into their plan; and, ultimately, how they burned through all the money in just over a year. The rise and fall of boo.com is an insider’s look at the 18 months of euphoria that ushered in the dot.com era.
Genre: Non-fiction | General

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