Between the Buyer and the Seller by Karthik Shashidhar
Requirements: ePUB, MOBI, AZW3 Reader, 1 MB
Overview: Why is it difficult to find Feta Cheese in Bangalore, or mango pickles in Barcelona? Why are tourists encouraged to bargain? Why do startup platforms provide heavy incentives to their users? And why is it difficult to find the right date using dating apps? The answer to any of these questions rests with a mysterious entity, who quietly exists between the buyer and the seller.
In this absorbing account, quant and management consultant Karthik Shashidhar uses concepts from economics and financial markets to explore this entity’s complex behaviour. From medieval bazaars to modern “two-sided marketplaces”, the book explores why markets are structured the way they are, and how they can be designed in order to ease transactions between the buyer and the seller.
Genre: Non-Fiction, General
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