Beam, Straight Up: The Bold Story of the First Family of Bourbon by Fred Noe, Jim Kokoris
Requirements: ePUB reader, 5.8 Mb
Overview: Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world’s best-selling bourbons. This book features family history and the evolution of bourbon, including Fred’s storied youth “growing up Beam” in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand.
Genre: Non-Fiction > Business & Management
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