Attribution Modelling in Google Analytics and Beyond by Himanshu Sharma
Requirements: .ePUB, .PDF, .MOBI/.AZW reader, 24 MB
Overview: Attribution Modelling is the first wonder of the Marketing World. He who understands it, earns it; he who doesn’t, pays it.”
For many people, Attribution Modelling is still a mumbo jumbo. They may have heard about it somewhere. And they may have a vague idea of what it is but they don’t really know how to use and benefit from it.
And that is because attribution modelling is full of jargon.
We have got ‘last click conversions’, we have got ‘first click conversions’, ‘data-driven conversions’.
We have got ‘click-through conversions’, we have got ‘view-through conversions’.
Then we have got dozens of different attribution windows, conversion windows, attribution models.
And then under each attribution window, conversion window and attribution model, we can have a range of different conversion volume and conversion values.
Genre: Non-Fiction > Tech & Devices
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