Download Analysis for Marketing Planning by D. Lehmann et al (.PDF)

Analysis for Marketing Planning, 7 edition by Donald Lehmann and Russell Winer
Requirements: PDF Reader, 5.3MB
Overview: Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document–the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.
Genre: Business

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