Age Friendly: Ending Ageism in America by Lawrence R. Samuel
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Overview: Age Friendly: Ending Ageism in America is a rallying call to make the United States a more equitable and just nation in terms of age. “Age friendliness” means being inclusive towards older people as workers, consumers, and citizens, something that can’t be said to exist today. The United States and, especially, Big Business, are notoriously age-unfriendly places, a result of our obsession with youth. Virtually all aspects of everyday life in America will be impacted by the doubling or tripling of the number of older people over the next two decades, more reason to adopt age friendliness as a cause.
Age Friendly shows how large companies are in an ideal position to address the aging of America and, in the process, benefit from making their organizations more age friendly. Because of its economic power and commitment to diversity in the workplace, Big Business―specifically the Fortune 1000―has the opportunity and responsibility to take a leadership role in changing the narrative of aging in America. The book shows that age friendliness offers the possibility of bridging gaps not just between younger and older people, but those based on income, class, race, gender, politics, and geography. More than anything else, Age Friendly presents a bold and counterintuitive idea―aging is a positive thing for businesses, individuals, and society as a whole―and we should embrace it rather than fear it.
Genre: Non-Fiction > General
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