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Overview: This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on Artificial Intelligence (AI). It also identifies gaps in research into effective digital marketing tools, techniques and methods, and it bridges the interaction between digital marketing strategies and organisations’ business plans, on the one hand, and customer relations, on the other, in the age of Artificial Intelligence. This book presents the concepts and applications of digital marketing in the age of Artificial Intelligence to readers in a comprehensive manner. The book highlights the major breakthroughs and technologies in digital marketing for effective interaction, analysis, prediction and design to formulate the best strategy for a business by using Artificial Intelligence solutions. This enables specialists to apply advances in digital marketing in the age of Artificial Intelligence in the right way to serve customers and solve business problems in this competitive age. The advent of ChatGPT, an advanced form of chatbots based on OpenAI’s GPT-3.5 architecture, is distinguished by its ability to understand natural language inputs from users. ChatGPT can assist marketers in creating more human-like interactions with consumers, answering their queries, and offering personalized recommendations.
Genre: Non-Fiction > Tech & Devices
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