Download Activate Brand Purpose by Scott Goodson (.PDF)+

Activate Brand Purpose by Scott Goodson;Chip Walker
Requirements: .PDF reader, 16 MB
Overview: The greatest challenge facing leaders is activating and actioning purpose based brands to the people who matter inside the company and out. Recent statistics prove that more than 87% of consumers would purchase a product because a company advocated for an issue they cared about, and more than two-thirds would refuse to do so if the company supported an issue contrary to their beliefs.
Genre: Non-Fiction > General

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