A Framework for Marketing Management, 6th Edition by Kotler Keller
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Overview: Framework for Marketing Management is a concise, streamlined version of Kotler and Kellers fifteenth edition of Marketing Management , a comprehensive look at marketing strategy. The books efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.
The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
Genre: Non-Fiction > Business & Money
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A_Framework_for_Marketing_Management_by_Kotler_Keller_6th_Edition.pdf
A Framework for Marketing Management by Kotler Keller 6th Edition.pdf
