A Business and Its Beliefs: The Ideas That Helped Build IBM by Thomas J. Watson
Requirements: ePUB Reader (Converted), 104 KB
Overview: The timeless business book that still brings perspective and guidance to today’s bottom-line executives
When first published in 1963, IBM CEO Thomas Watson Jr.’s A Business and Its Beliefs gave readers an unprecedented look inside IBM’s executive offices. Watson–son of IBM’s founder– candidly discussed how the company clung to its values during the first great technological shift, and how this refusal to compromise became IBM’s strength. He also became one of the first CEOs to question business’s place and responsibility in society, and openly discuss how firms could meet expanding social expectations while still turning a profit.
Genre: Business & Money
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