80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall
Requirements: .ePUB Reader | 2.6 MB
Overview: If you’re a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you’ll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.
With powerful 80/20 software (online, included with the book), you’ll apply the Pareto Principle to:
Slash sales & marketing time-wasters (page 117)
Locate invisible profit centers in your business (page 31)
Advertise to hyper-responsive buyers and avoid tire-kickers (page 93)
Gain "Pareto principle" positions on search engines (page 70)
Differentiate yourself from rivals (page 67)
Gain esteem in your marketplace (page 154)
Created by direct marketing and sales consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you’re leaving on the table, and how to put it back in your pocket – then reinvest for even greater success.
You’ll identify untapped markets (page 164), incremental improvements and high-profit opportunities, gaining time and greater income potential.
Genre: Non Fiction Business & Money
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