100 Ways to Create a Great Ad by Tim Collins
Requirements: PDF reader, 10 MB
Overview: 100 Ways to Create an Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the ‘Reveal’ and the ‘Mash-up’, it presents the key methods of devising print, television, radio, direct, and online ideas.
The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns.
Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create an Ad has wide-ranging appeal.
Genre: Non-Fiction > Graphic & Design
Download Instructions:
http://corneey.com/wZBVUz
http://corneey.com/wZBVUn
Mirror:
http://corneey.com/wZBVUO
