Download 10 Commandments Of A-List Copywriters by John Bejakovic (.ePUB)

10 Commandments Of A-List Copywriters: Control-Beating Breakthroughs From Gary Bencivenga, Gene Schwartz, Jim Rutz & More by John Bejakovic
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Overview: Each mega-successful copywriter does things differently, and has a unique view of the marketing world. Fortunately, many A-list copywriters have left clues to their success. This book collects 10 such clues, or as I’ve called them, “commandments”:

COMMANDMENT I: Handed down by the most admired and successful A-list copywriter of all time. It proclaims the supreme element of your copy to worship above all others. Observe this commandment and your copy will sound less hypey and more natural… while convincing two or three times more prospects to buy from you.

COMMANDMENT II: Do you hate losing, and hate yourself when you lose? Follow this A-list commandment, and you will be able to crush competing copywriters, see them driven before you, and hear the lamentation of their women. Works even if you’re a “C-level” copywriter now.

COMMANDMENT III: The easiest commandment of the lot. It takes just 5 minutes to follow, but it can suck your reader all the way to the sale, without him realizing what happened. This commandment was first unearthed during an exclusive, closed-door seminar, which cost $2,000 a seat.

COMMANDMENT IV: This financial copywriting commandment is seldom obeyed in non-financial markets… but it can unlock obscene profits. For example, following this commandment helped an A-list copywriter sell out the entire stock of an expensive supplement, and beat the previous control by over 320%.

COMMANDMENT V: Real A-list stuff, because few copywriters know it and even fewer follow it. Ignore this commandment and all your case studies, testimonials, statistics, and other proof will be worthless. Follow it and the power of your proof will be amplified hundredfold.

COMMANDMENT VI: If you want cash, fancy houses, sexy cars, and other luxuries, then copywriting can pay for it — if you observe this commandment. BONUS: How to make this commandment easier to obey, even if you find it personally repulsive.
Genre: Non-Fiction > General

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