The PR Agency Handbook by Regina M. Luttrell, Luke W. Capizzo
Requirements: .ePUB reader, 14.0 MB
Overview: Introducing the reader to the real-world issues of working in a PR agency, The PR Agency Handbook gives a hands-on introduction to the challenges and best practices of working in the industry. The authors include practical, strategic examples to provide a fundamental understanding of the different agency components and an appreciation for how agency work can have a positive impact on organizations. Throughout the text, many of the sub-fields of integrated communication practice are discussed including traditional public relations and corporate communication, marketing, social media, creative production, web and user experience design and search engine optimization.
Genre: Non-Fiction > General
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