Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling by Gabrielle Dolan
Requirements: .ePUB reader, 1.00 MB
Overview: Improve customer and employee loyalty with your brand stories
Your brand is the stories people share about you when you’re not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organisation; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institution or a political party; a local café or a global franchise — everyone has a brand and everyone has a story. The reality is people are already sharing stories, both the good and the bad.
Magnetic Stories will walk you through how to develop and communicate your own brand stories, focusing on the five types of stories you need in business to connect and engage people with your brand.
Genre: Non-Fiction > General