Download Essentials of Marketing.. by Joseph F. Hair Jr. et al(.PDF)

Essentials of Marketing Research (Irwin Marketing) by Joseph F. Hair Jr., Mary Celsi, Robert P Bush, David J. Ortinau
Requirements: PDF Reader, 8.4 MB
Overview: Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors’ years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.
Genre: Business & Money > Marketing & Sales

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