Be Different!: The Key to Business and Career Success by Stan Silverman
Requirements: .ePUB reader, 4 MB
Overview: The fundamental goal of any business is to be different—to be better than those with whom it is competing. Every company should be on a journey to be the preferred provider of products or services to its markets by offering a great customer/ client experience. A preferred provider is the company that customers and clients preferentially want to do business with, and often can charge a premium for what they provide.
Genre: Non-Fiction > General